Rollo USB Label Printer (X1038): Setup, Drivers, Ink and Common Problems

Is the Rollo USB Label Printer (X1038) right for you?

The Rollo USB printer is one of the most popular 4x6 shipping label printers among US and Canadian online sellers because it is quick, takes any direct thermal label and pairs well with Shopify, Etsy and Pirate Ship. It learns the label size automatically by feeding a few labels, which avoids the calibration fiddling that Zebra owners face. The only real limitations are the USB-only connection and the plastic external roll holder.

Best for: Online sellers who want a fast, label-agnostic 4x6 thermal printer

Setting up the Rollo USB Label Printer (X1038)

Download the Rollo driver for Windows or macOS from rollo.com, install it, then connect USB and load labels print side up. Press and hold the circular button until it feeds and stops to auto-identify label size. In your shipping platform, choose 4x6 as the label format and select the Rollo printer; set paper size to 4x6 in the driver as well.

1. Unbox and prepare. Remove every piece of shipping tape and packing material, install the ink cartridges, and load paper in the tray.
2. Join your Wi-Fi. Keep the printer close to the router for setup. Most printers only connect to the 2.4GHz band, so if your router broadcasts one merged network name you may need to split the bands temporarily. See our Wi-Fi guide if it will not join.
3. Install the setup app. Use Rollo's official app rather than a driver you found on a search result — third-party driver sites are the most common source of printer malware.
4. Add the printer. On Windows 11: Settings › Bluetooth & devices › Printers & scanners › Add device. On macOS: System Settings › Printers & Scanners › Add Printer.
5. Print a test page and run a scan if this is an all-in-one, so you find any problem now rather than when you are in a hurry.

Ink, toner and supplies

The Rollo USB Label Printer (X1038) uses the following consumables. Match the number exactly when you buy: the same printer family often uses several different cartridge numbers by region.

• Any 4x6 direct thermal labels (fanfold or roll)
• Rollo-branded thermal labels

High-yield (XL) versions almost always cost less per page if you print regularly. On third-party ink and toner, read our honest assessment first, and note that some manufacturers push firmware that rejects non-original chips.

Full specifications