Printer Comparisons

Epson EcoTank ET-4800 vs HP Smart Tank 7301: Which Tank All-in-One Handles Paperwork Better?

Both are bottled-ink all-in-ones with document feeders, but only one duplexes and only one faxes. That, plus tray size, decides which belongs on your desk.

white and yellow plastic bottles
Photo: Steve A Johnson on Unsplash
On this page
  1. Specifications side by side
  2. Running costs
  3. Paper handling in practice
  4. Who each printer suits
  5. Setup, apps and drivers
  6. Known weaknesses and common errors
  7. Regional availability and model names
  8. Long-term reliability and what tends to fail first
  9. Verdict

Once you have decided on refillable bottled ink, the next question is which machine handles actual paperwork properly. The Epson EcoTank ET-4800 and the HP Smart Tank 7301 are the two obvious candidates at this price, and they solve the problem differently. The Epson prioritises fax and a wired connection. The HP prioritises paper handling and speed.

Specifications side by side

SpecificationEpson EcoTank ET-4800HP Smart Tank 7301
FunctionsPrint, scan, copy, faxPrint, scan, copy
Print speed (ISO)Up to 10 ppm mono / 5 ppm colourUp to 15 ppm mono / 9 ppm colour
Print resolutionUp to 5760 x 1440 dpiUp to 4800 x 1200 dpi
Automatic duplex printingNo (manual two-sided)Yes
ADF30-sheet, single-sided35-sheet, single-sided
FaxYes, with handset socketNo
Paper capacity100-sheet rear feed250-sheet front cassette
ConnectivityEthernet, Wi-Fi, Wi-Fi Direct, USB 2.0Dual-band Wi-Fi, Wi-Fi Direct, USB 2.0
Display1.44 in colour LCD with buttons2.2 in touchscreen
ConsumablesEpson 522 ink bottlesHP 32XL black bottle, HP 31 colour bottles
ScannerFlatbed CIS, 1200 dpi opticalFlatbed CIS, 1200 dpi optical
Weight (approx.)Around 5.5 kg / 12.1 lbAround 7.0 kg / 15.4 lb

Three rows decide most purchases: duplex, fax and paper capacity. The HP wins two of them decisively. The Epson wins the third, and if you need a fax line the decision is already made.

a pile of papers sitting on top of a black box
Brett Jordan

Running costs

ConsumableApprox. US priceApprox. yieldCost per page
Epson 522 black bottle$15Around 4,500 pagesAround 0.33 cents
Epson 522 colour bottles (set of three)$45Around 7,500 pagesAround 0.6 cents
HP 32XL black bottle$25Around 6,000 pagesAround 0.42 cents
HP 31 colour bottles (set of three)$48Around 8,000 pagesAround 0.6 cents

Both land at roughly 0.9 to 1.1 cents for a mixed colour page and well under half a cent for mono. In the UK, Epson 104 bottles run around GBP 11 to 13 and HP's 32XL around GBP 20, keeping both under 1p per mono page.

There is no meaningful running-cost argument between these two. Both are in the same tier and both destroy any cartridge printer on cost, as our ink tank vs cartridge guide lays out. Decide on features instead.

Paper handling in practice

The ET-4800 uses a 100-sheet rear feed. Paper stands upright at the back, exposed to dust, and you reload roughly every fortnight at moderate use. Manual duplex on a rear feeder is particularly awkward because you must reload the entire printed stack in the correct orientation.

The Smart Tank 7301 uses a 250-sheet front cassette that closes. It keeps paper clean and flat, holds two and a half times as much, and combined with automatic duplex it will print a 60-page double-sided document without you touching it.

Both ADFs are single-sided, so two-sided originals must be turned by hand on either machine. HP's holds five more sheets, which is not a meaningful difference.

Who each printer suits

Choose the Epson EcoTank ET-4800 if

  • You need a working fax line, still common in healthcare, legal and property work.
  • You want a wired Ethernet connection and no reliance on Wi-Fi at all.
  • Photo output matters: 5760 x 1440 dpi and Epson's dye set are better on glossy stock.
  • Space is limited; the Epson is smaller and lighter.
  • You rarely print long documents, so manual duplex is acceptable.

Choose the HP Smart Tank 7301 if

  • You print long documents and want automatic two-sided output.
  • You want to refill paper once a month rather than every fortnight.
  • Speed matters: 15 ppm against 10 is noticeable on any real job.
  • Your 2.4 GHz band is congested and you want a 5 GHz connection.
  • You prefer a touchscreen for walk-up copying and scanning.

Setup, apps and drivers

Epson Smart Panel handles ET-4800 setup with no account requirement, accurate tank level reporting and direct access to nozzle checks and head cleaning. Desktop scanning uses Epson ScanSmart, which combined with the ADF makes a decent document-digitising setup. The Ethernet port removes an entire class of wireless problems if you can use it.

HP Smart is required in practice for the Smart Tank 7301 and doubles as the driver installer. It is the more capable application, with strong mobile scanning, edge detection and scan-to-cloud, but it requires an HP account and repeatedly offers Instant Ink, which is not applicable to a tank printer. Decline it. HP Easy Start offers a more conventional driver installation.

Both support AirPrint and Mopria Print Service, so neither locks you into its vendor app for basic printing.

Known weaknesses and common errors

Epson EcoTank ET-4800

The permanently installed printhead is the main long-term risk. Left idle for months, nozzles dry and cleaning cycles consume ink; in severe cases a channel clogs permanently and the head is not user-replaceable. Print a colour page weekly and this effectively never happens.

The waste ink pad counter eventually produces the message covered in Epson ink pad service life. Wireless dropouts show as the fault in Epson communication error, though the Ethernet port lets you side-step them entirely.

HP Smart Tank 7301

The Smart Tank uses a single integrated printhead assembly for all four colours. It is replaceable on most units but expensive relative to the printer, so persistent colour dropout that survives two cleaning cycles is a genuine concern; start with HP printhead problem.

The other recurring ticket is the printer dropping off the network after a router reboot or firmware update, presenting as HP printer offline. A DHCP reservation solves it permanently. If HP Smart cannot find the printer during setup, see HP Smart cannot find printer.

Regional availability and model names

  • United States and Canada: EcoTank ET-4800 with Epson 522 bottles; Smart Tank 7301 with HP 32XL and 31 bottles.
  • United Kingdom and Ireland: Epson sells the ET-4810 in place of the ET-4800, using Epson 104 bottles. HP's nearest equivalents are the Smart Tank 7305 and 7605.
  • Australia and New Zealand: Epson lists the ET-4810 locally; HP's comparable model is the Smart Tank 7605 family.

Ink bottles do not cross regions. Epson keys its bottles and colour-codes them per market, and buying North American 522 stock for a European ET-4810 leaves you with ink you cannot use.

Long-term reliability and what tends to fail first

Tank printers fail in predictable ways, and knowing them changes how you use the machine.

On both models the printhead is the component that decides the printer's lifespan. Neither is designed to be swapped casually, and a channel that will not recover after repeated cleaning effectively ends the machine. The single most effective preventive measure is regular light use, followed by leaving the printer powered so it can run its own maintenance cycles rather than switching it off at the wall.

Second on the list is the paper path. The Epson's rear feed collects dust because paper sits exposed, and the pickup roller glazes with age, producing misfeeds. The HP's closed cassette avoids the dust problem but its pickup tyres also harden over time. Both are cleanable with a damp lint-free cloth and both are the first thing to check when a printer starts skewing or double-feeding.

Verdict

Choose the HP Smart Tank 7301 if you print documents. Automatic duplex, a 250-sheet cassette and 50 per cent more speed make it the better machine for anything resembling office work, and the running cost is identical to the Epson's.

Choose the Epson EcoTank ET-4800 if you need fax, want Ethernet, or care about photo quality. Those three things are genuinely absent from the HP, and if any of them is on your list the decision makes itself.

If you want both automatic duplex and fax in a tank machine, look at the Epson ET-4850. See the Epson and HP support hubs for model-specific help, or how to choose a home office printer for a broader view.

United KingdomEpson sells the ET-4810 with Epson 104 bottles at around GBP 11-13 each. HP's equivalents are the Smart Tank 7305 and 7605, using HP 32XL black at roughly GBP 20 and HP 31 colour bottles.
CanadaBoth models use US numbering. Epson 522 and HP 32XL/31 bottles are stocked by Staples, Best Buy Canada and Amazon.ca at roughly 15-25 per cent above US pricing.
AustraliaEpson Australia lists the ET-4810; HP's comparable tank all-in-one is the Smart Tank 7605 family. Bottle numbering follows the European scheme, so confirm the part number printed on your machine before ordering.

Software mentioned in this guide

Printers covered here

Frequently asked questions

Does the Epson ET-4800 print double-sided automatically?

No. The ET-4800 supports manual two-sided printing only, which on a rear-feed printer means reloading the whole stack in the right orientation. The HP Smart Tank 7301 has automatic duplex.

Does the HP Smart Tank 7301 have a fax?

No. It prints, scans and copies but has no fax modem. The Epson ET-4800 does, complete with a handset socket, which is why it remains popular in healthcare, legal and property offices.

Which has cheaper ink?

Neither meaningfully. Both work out around one cent for a mixed colour page and under half a cent for mono at 5 per cent coverage. Choose on features, because the ink costs are effectively the same.

Can I connect the Smart Tank 7301 by Ethernet?

No. It offers dual-band Wi-Fi, Wi-Fi Direct and USB but no Ethernet port. The Epson ET-4800 has Ethernet, which is worth having if your printer sits near a switch and you want to eliminate wireless problems entirely.

Does Instant Ink apply to the Smart Tank 7301?

No. Instant Ink is a cartridge subscription and has nothing to offer a bottled-ink tank printer. HP Smart will still offer it during setup; decline it.

What are the UK model names?

Epson sells the ET-4810 rather than the ET-4800, using Epson 104 bottles. HP's nearest equivalents to the Smart Tank 7301 are the Smart Tank 7305 and 7605.

Marcus Bell

IT support veteran who breaks down messy printer problems into simple, ordered fixes.

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